去年十月，成功转型流行音乐圈的美国乡村小天后 Taylor Swift 正式发行个人第五张录音室专辑《1989》，这张专辑最终以首日 60 万、首周 128.7 万、全年 366 万的销售数据登顶当年美国专辑销售榜榜首。当然，除了亮眼的实体专辑销售成绩，伴随这张热门专辑的发布，她将自己全部音乐作品从包括 Spotify 等在内的著名流媒体网站下架的新闻同样引人注目，并在当时掀起不小的话题讨论。
虽然苹果流媒体服务 Apple Music 本月底才会正式发布，但就在今天，Taylor Swift 已经通过官方媒体平台发布了一封致苹果的公开信，详细说明了自己将所有音乐作品从免费流媒体网站下架的原因，并在信中表达了对苹果 Apple Music 附带的三个月免费试用等条款的不满，明确表示自己的最新专辑将不会出现在苹果的流媒体服务中。结尾更是呛声苹果，我们不会向你们索要免费的 iPhone，请你们也不要在毫无回报的情况下向我们索要音乐。
To Apple, Love Taylor
I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music. I feel this deserves an explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans. I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries.
I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.
This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.
These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.
I realize that Apple is working towards a goal of paid streaming. I think that is beautiful progress. We know how astronomically successful Apple has been and we know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period… even if it is free for the fans trying it out.
Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the progression towards a streaming model that seems fair to those who create this music. I think this could be the platform that gets it right.
But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.