偏向风雨行:跟随 The North Face 造访遗世美岛留尼旺

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2015 年初,素来倡导野外探险精神和坚定拼搏态度的著名户外运动品牌 The North Face ,在中国市场正式提出了「偏向风雨行」的全新品牌企划,并以此为主题发起多个横跨互联网和线下拓展的品牌营销活动,其中就包括品牌邀请十多位探险爱好者共同行进的「风雨留尼旺」野外探秘活动。海滩,火山,牧场,神秘的遗世孤岛,风雨中顽固行进的 The North Face 为我们呈现了一次完全不同的品牌营销体验。

留尼旺是位于马达加斯加和毛里求斯之间的一座火山岛,这种因火山喷发而形成的岛屿是没有所谓原住民的,所以几百年前在法国人发现这里之前,留尼旺岛屿一直保持着原始生长的自然状态。虽然在国际旅业界,留尼旺远不如它周边的两个邻居知名,但只要你踏上这座岛屿,近距离感受它地貌,天气,植被,以及多种族融合的文化形态,你就会被它的魅力所折服。

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